After You Write

After You Write

Review Your Copy Come Back To It With Fresh Eyes – Put away your copy and don’t look at it or think about it…

General Web Copywriting

General Web Copywriting

Do A Speed Check – Make sure your pages load fast. Even in a world full of high-speed Internet connections, this is important. Related…

The Copywriting Business

The Copywriting Business

Discover New Opportunities Become An Expert – When you focus your efforts on mastering how to write copy for a specific market or media,…

Copywriting Elements You Must Know

Copywriting Elements You Must Know

Headlines Brainstorm Lots Of Ideas – Spend a session doing nothing but writing down headline ideas. Write dozens, or even hundreds of headlines, before…

Before You Start Copywriting

Before You Start Copywriting

Collect Information Do Your Research Appreciate The Importance Of Good Research – Research gives you focus and clarity about the project you’re working on…

The Copywriter’s Mindset

The Copywriter’s Mindset

Tap Into Emotions Sell To Emotion – People buy on emotion and then use logic to justify their decision. Emotional impact is better than…